Target Optical Mailing List UI
I recently received a spam email from Target Optical. Subject line: "Happy Valentine’s Day! 💕". Thanks, Target.
Naturally, I clicked on the unsubscribe link on the bottom of the email and I was met with...
I was aghast. I'd already had a rough day with software. This was the little push required to send me over the edge. I laughed. I cried. I called my wife over to mercilessly mock this abject failure of usability.
My best guess was to select the "yes" radio button and click the "submit" button. I didn't have the patience to poke around. But what would "no" and "submit" mean? Is that meaningfully different from "cancel"?
It's not as bad as the self-destruct interface for the Nostromo. If an alien creature was hunting me while I was trying to unsubscribe from this mailing list, I might not be as charitable.
Luckily, my best guess was correct. And my piece of cheese for solving this UX puzzle?
Perfect. Ten out of ten. No notes. 🤦